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HandsOn Handsworth

A major initiative designed to help restore public confidence in the City Centre, local high streets and to help promote independent retailers and businesses, is to be launched in Birmingham this week (October 3rd).

Devised by Birmingham City Council, the People Make Places campaign will help to promote local shopping areas in the wake of last month’s disturbances. The £310k cost of the campaign will be funded from the Government’s High Street Support Scheme to help cities affected by the recent disturbances.

Central to the Birmingham initiative will be the introduction of a free special card, known as the B Card, which will give Birmingham residents special offers at participating independent businesses during the month of October.

Participating stores will display ‘Backing Birmingham’ signs in their windows, with many businesses already signed up to take part in the scheme.

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